OVERVIEW
Shir
Brand identity for a nutrition and wellness coach focused on balance, consistency, and acceptance.
CLIENT
Shir Ben Dor
SERVICES
Brand identity, Art direction, Print design
BRAND AUDIENCE
Women looking for balance, consistency, and a healthier relationship with themself.
YEAR
2025
SKETCH
Finding The Symbol
I started by exploring symbols from nature, looking for a feeling of growth, healing and balance. At first, I debated between using a butterfly or keeping the symbol minimal with a clean leaf shape.
THE LOGO
The Chosen Direction
In the end, we chose the leaf for its softer, more natural and timeless feeling.
COLOR & TYPOGRAPHY
The Visual Language
How can we bring a feeling of light, growth, self-love and grounding ?
#bcccb4
#f5f2ed
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Greycliff CF
New Astro Soft
Assistant
Ferdoka
BRAND COLLATERAL
Collateral
From print to social to digital.
A consistent identity across every touchpoint.
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