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OVERVIEW

Maya

Brand identity for a lactation consultant supporting mothers from the very first feed to the end of their breastfeeding journey.

CLIENT

Maya ben-haim

SERVICES

Brand identity, Art direction, Packaging design

BRAND AUDIENCE

New and expecting mothers navigating the early stages of motherhood

YEAR

2026

SKETCH

Finding The Symbol

Started from maya’s story – inspired by her daughter, Yarden. My inspiration came from image of mother holding her child, and from there I began shaping the first visual direction.

THE LOGO

The Chosen Direction

We didn’t overthink it. Sometimes, it simply works.

COLOR & TYPOGRAPHY

The Visual Language

Built around emotional safety, feminine intuition, and warmth. Rounded organic forms, expressive typography, and warmth browns balanced with touches of blue and pink create a feeling of “baby born”