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OVERVIEW

Shir

Brand identity for a nutrition and wellness coach focused on balance, consistency, and acceptance.

CLIENT

Shir Ben Dor

SERVICES

Brand identity, Art direction, Print design

BRAND AUDIENCE

Women looking for balance, consistency, and a healthier relationship with themself.

YEAR

2025

SKETCH

Finding The Symbol

I started by exploring symbols from nature, looking for a feeling of growth, healing and balance. At first, I debated between using a butterfly or keeping the symbol minimal with a clean leaf shape.

THE LOGO

The Chosen Direction

In the end, we chose the leaf for its softer, more natural and timeless feeling.

COLOR & TYPOGRAPHY

The Visual Language

How can we bring a feeling of light, growth, self-love and grounding ?

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Greycliff CF

New Astro Soft

Assistant

Ferdoka

BRAND COLLATERAL

Collateral

From print to social to digital.

A consistent identity across every touchpoint.

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