OVERVIEW
Mamam - A baby nutrition platform
A case study on making early childhood nutrition clearer and more accessible – from first tastes to everyday meal planning.
from concept to PWA.
SERVICES
UX Research, UI Design, Branding, Prototype, No-Code Development
BUILT FOR
Parents of children aged 6 months – 3 years
OUTCOME
A functional platform currently being tested by real users
YEAR
2026
Understanding the problem
Here I’ll walk you through the problem, user pain points, and the solution behind Mamam – and below, you can dive into the full UX research.
THE PROBLEM
Parents want to give their children the healthiest possible start, but trusted guidance isn’t always easy to access. Between endless social media content, scattered articles, and expensive courses, parents are left overwhelmed by conflicting information.
USER PAIN POINTS
• ” I keep making the same meals over and over again”
• “I’m not sure what’s actually good for my baby”
• “I don’t have time to search through recipes articles and social media every day”
THE SOLUTION
After researching parents’ behaviors and existing solutions, I designed Mamam – a product that supports families from their baby’s first bite to everyday meal planning years later. One place for recipes, education, and confidence.
THE RESEARCH
A deeper dive into interviews, insights, personas and key findings that helped define the product direction →
The product
Mamam brings together recipes, nutritional education, ingredient knowledge, and weekly meal planning – all in one place
THE PROTOTYPE
See the complete product design and experience built in Figma →
From Design to Build
After completing the prototype, I wanted to take things further beyond a static design file.
Using Lovable and Claude, I built Mamam into a fully functional PWA. The app includes a working dashboard, a content management system for recipes, ingredients, and articles, and is currently being tested with real users
Watch the reel →
Web App
Mamam
Nutrition app for babies
Open · tap Share · Add to Home Screen
Conclusion
WHAT I LEARNED
• Building a product independently – from idea to development
• Understanding the impact of aesthetics, consistent spacing, and hierarchy on the overall experience
• Learning how to move between beautiful ideas and the right user experience decisions
• Learning how to take a content-heavy product and make it feel simple, clear, and accessible to use
WHAT I'D DO DIFFERENTLY
Research scope
If i were to approach the project again today, I would expand the research process beyond users and also speak with potential professional partners – such as pediatric nutrition specialist interested in using a platform like Mamam.
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